Food and Product Video in New York City

I film ads, recipe series and vertical clips for restaurants and food and drink brands, usually on the same day as the photographs. You book one shoot and get material in one style for your listing, your feed and your ads.

Broil King
Pasta'n'Basta · frame from the video
Welcome to GastroLab · frame from the video

Selected films

What the videos did for clients

Gentlemen's Line, Ukrainian whisky

A new whisky brand had to sell a limited-edition collection to a conservative audience. We wrote the script, found the location and the actors, filmed 44 videos for YouTube and Instagram and took 180 photographs.

The whole collection sold out in one week

Serj Kurzhos, fitness coach and nutritionist

He wanted clients for private consultations and buyers for an online course. We wrote the scripts, filmed 60 videos and took over 30 photographs for the lesson covers.

40+ new clients in 3 months, 314 course students, followers up from 9,800 to 14,900

Julia Varshavska, makeup coach

She was selling an online makeup course. We filmed 12 videos for the course and 6 short ads for Instagram and other social networks.

Clients up 18% in three months, course sales up 12% after the ads launched

Moreza, artist and architect

He wanted more visitors at an exhibition of his paintings and more sales. We filmed three videos of him at work on the paintings.

A record number of visitors and 5 paintings sold

What we film

03

Vertical clips for restaurants

Kitchen, bar and plates for Instagram and TikTok, filmed between dishes during the photo shoot.

Learn more

A case: recipe videos for Broil King

Broil King wanted recipe videos that would sell grill accessories. We assembled the team, wrote the recipes, found the location and filmed 125 videos, and over 100 photographs of the grills and accessories came from the same production.

Why video and photographs belong in one shoot

The food is cooked once, the props and light are already in place, and the stills and clips share one style. Booking video as a separate production means paying twice for the same kitchen time.

Video for the listing and the feed

A product video on Amazon or a brand site has to explain the product without sound, while a clip for Instagram or TikTok has to catch attention in the first second. We plan both from the same script and cut them separately.

Real food on camera

We film real food. AI never draws your dishes. AI is used after the shoot, for voice-over, translation and subtitles.

How a video is made

  1. 01

    Idea and script

    We start from where the video will run and who watches it, and you approve the script and the shot list.

  2. 02

    Production

    Location, props, food and people are arranged, and filming usually shares the day with the photo shoot.

  3. 03

    Edit

    Our video editor cuts the versions for each platform, with subtitles.

  4. 04

    Delivery

    Files by format and platform, ready to upload.

Tell me about the video

Send a few words about the product and where the video will run. I send a written estimate within 24 hours.

How much does a food video cost?
It depends on the number of videos, the script and whether we film alongside a photo shoot. Video is priced by the shoot day plus editing, and the usage license is a separate line.
Can you film and photograph on the same day?
That is the most common way we work, because the food only has to be cooked once.
Who writes the script?
We do, from your brief, and you approve it before filming.
Do you make vertical videos for Instagram and TikTok?
Every video comes in the formats of the platforms where it will run, vertical included.
or message me directly