I photograph dishes and drinks for restaurants, cafes and food brands across New York, and I style every plate on set together with the chef. My clients report the photographed dishes selling 63 to 78 percent better and the average check rising by 27 to 36 percent.
more sales of the photographed dish
higher average check once photographs are in the menu
growth of the business as a whole
As reported by clients, from their own sales reports.
You requested analytics about dishes with photos you took. Last month, we sold out 27% more than before. Thank you for a good job, Alex!
Alex, thank you so much for your work. If we compare the reports from our last shoot with the same period the previous year, the sales of the dishes we photographed increased. The percentage ratio is 70/30
A menu photo promises the guest exactly what will arrive, so it has to match the plate. I photograph the dishes your menu needs in your own dining room, usually a selection rather than every item, and hand back files ready for print, the website and delivery platforms.
Learn more 02Feed and campaign photographs build appetite in someone who has not walked in yet. I shoot vertical and square from the first frame and deliver weeks of content from one day.
Learn more 03A book has to hold one look across every photograph and survive the printing press. I handle it through to print-ready files your printer accepts.
Learn more 04Packaging, sell sheets for retail buyers and campaign images for packaged food, coffee, wine and spirits, styled the same way I style a restaurant plate.
Learn moreI choose the props and backgrounds myself and correct each plate together with your chef while the light is still set. Your chef knows what the dish should be, and I know what the camera does to it, so the plate on the page stays true to the one on the pass.
Food carried across town to a studio wilts and changes on the way, so I bring the lighting, backgrounds and props to you, whether you are in Manhattan, Brooklyn, Queens, Jersey City or Hoboken. Before each dish comes out I set the light on an empty plate from the same set, then swap it for the full one and shoot straight away. The food reaches the camera in seconds and looks the way a guest receives it.
A photograph your line cannot reproduce on a busy Friday turns into a complaint at table nine. I shoot the dish your kitchen actually sends out, at its best, and I will tell you when a plate looks better on the pass than it ever will on the page.
Before the shoot I read your Instagram and your Google reviews, and when I can I spend an hour in the room watching who your guests are. The visual concept follows from that, so the same salad is photographed one way for a neighborhood bistro and another way for a tasting menu.
We photograph real food. AI never draws your dishes. AI only helps around the shoot, with moodboards before it and extra formats or background variations after it.
We talk about your room, your guests and your menu, by phone or in the restaurant. I tell you honestly which dishes will photograph well and which are better left as text.
You receive a written plan with the dishes, the cooking order, the props and the number of shoot days. You approve it before anyone lights a stove.
We work before service in a corner of about ten by ten feet, with your chef cooking and me styling and shooting.
Each frame goes onto the screen while the dish is still on the table, and we change it there until you approve it. In twenty years no client has asked me for a reshoot.
Retouched files arrive within two weeks, in versions for print, the website, delivery apps and social media, named so your designer finds what they need.
Send the number of dishes, the kind of room and the date you need the photographs. I quote by the shoot day and send a written estimate within 24 hours.