Restaurant Photographer in New York City

Guests choose a restaurant on Google Maps, in a delivery app or on Instagram long before they read your menu at the table. I photograph your dishes, drinks, dining room and team so the restaurant looks the same everywhere a guest finds you.

Dinner service
Chef at the pass
The dining room

Restaurants, rooms and the people in them

Dinner service
Dinner service · dining room
Restaurant interior with an open kitchen and a tiled floor
Open kitchen and bar · restaurant interior
Chef in a white jacket leaning on a wooden screen in a restaurant
Chef Hideaki Sato · Ryu Gin, Hong Kong
Chef in a white jacket in a restaurant dining room
Chef Jean-Pierre Jacob · Le Bateau Ivre
Chef at the pass
Plating at the pass · kitchen
Restaurant table set with glasses, flowers and candles
Table setting · private dining
Chef flambéing a pan in a restaurant kitchen
Flambé on the line · kitchen
Chef in a white jacket in a restaurant
Chef Lai Yau Tim · Tim's Kitchen, Hong Kong
The dining room
Dining room · restaurant interior
Bartender behind a restaurant bar
Bartender at the bar · restaurant
Chefs at work in a restaurant kitchen with flames
Kitchen line at service
Guest eating an oyster at a set table
Oysters at the table · guest

Three ways restaurants book a shoot

  1. 01

    Opening a restaurant

    Before the doors open: the dishes for the menu and delivery apps, the dining room, the chef and the team, so Google, booking sites and the press have photographs from the first day.

  2. 02

    A new menu

    The dishes you want to sell, shot in your dining room in the proportions the layout needs, with files for print, the website and delivery apps.

  3. 03

    Content every month

    One planned shoot a month with photographs and vertical video from your calendar, handed over ready to post.

What restaurants order

One shoot day for every channel

Most restaurants buy photography in pieces: a few plates for the menu, phone pictures for Instagram, and whatever the delivery app accepted on the day the account opened. The result looks like several different restaurants, and a guest who checks the Google listing, the app and the feed in one evening notices it.

I plan one day around all of those places at once. We decide which dishes carry the menu, which frames go to Google and the delivery apps, and what the feed needs for the next month, then shoot each dish in every format those places need. Your kitchen cooks once, and the props and lighting are set up once.

Google Maps and delivery apps

A delivery listing rewards a clean, bright picture of exactly what arrives at the door, while a Google listing needs the room, the bar and the signature dishes. I shoot both as separate sets on the same day, and on request we can upload them to your profiles for you.

Restaurant groups and several locations

A group needs every location to use the same photographs and the same style, otherwise the menus drift apart from one location to the next. I shoot a group as one production, and new dishes are added later in the same style.

Opening a restaurant

If you are opening, Google, the delivery apps, the website and the press all ask for photographs in the same few weeks. I plan the shoot into the weeks before the opening, so on the first day every listing already shows the real food and the real room.

Real food only

We photograph real food. AI never draws your dishes. In the past year three restaurants came to me after guests spotted AI-generated food photos on their Google Maps listings, left one-star reviews and wrote that they felt deceived. Each of them wanted photographs of their real dishes back on the page.

Four places a guest finds your restaurant

Most guests come across your restaurant in these four places, and one shoot day can cover all of them if it is planned that way.

  1. 01

    Google Maps

    The first photographs most guests see sit on your Google listing, and pictures taken by guests in bad light set an expectation you never agreed to.

  2. 02

    Delivery apps

    On Uber Eats, DoorDash and Grubhub the photo does the whole selling job, cropped to the platform's shape on a small screen.

  3. 03

    Instagram

    Your feed tells a guest whether the room is somewhere they want to spend an evening, which is a different job from showing a plate.

  4. 04

    The menu at the table

    Inside the restaurant a photograph explains the dish beside its price and moves the guest toward the plates you want to sell.

What a restaurant group reported

+24% · +31%

Hi Alex, I hope you're well. I took the statistics you requested after renovating our menu with your photos. Our bill has grown 24% at Namo and 31% at Gaylord.

Joanne Kwok
Marketing Manager, Mayfare, Hong Kong

What I need from you on the day

  1. 01

    A corner of the room

    About ten by ten feet near a power outlet. I screen it off with tables so the shoot stays out of your team's way.

  2. 02

    Your chef and the ingredients

    I send a checklist in advance, and on the morning I check the kitchen and the shopping before I unpack the lights.

  3. 03

    A person who decides

    The owner or the marketing lead approves each frame on screen while the dish is still on the table, so nothing is left to argue about after retouching.

  4. 04

    Your normal schedule

    The dishes are shot before your service starts, and the room and the evening service are scheduled for the hour they look best, without stopping your team.

  5. 05

    Half an hour at the end

    We sit down with the chef and the owner, look through the day and choose the frames for retouching.

Michelin-starred kitchens I have photographed for

New York, Europe, Hong Kong
Yuu, Brooklyn Sushi Amane, New York Icca, New York ABaC, Barcelona Horváth, Berlin Nobelhart & Schmutzig, Berlin Hisop, Barcelona Caelis, Barcelona Trussardi alla Scala, Milan Le Bateau Ivre, Bordeaux Filetstück, Berlin 8½ Otto e Mezzo Bombana, Hong Kong Sushi Shikon, Hong Kong Bo Innovation, Hong Kong Tosca, Hong Kong
New York cafés & restaurants
Simpl, New York

Tell me about your restaurant

Send the name of the restaurant, the size of the menu and the date you need the photographs. I quote by the shoot day and send a written estimate within 24 hours.

How much does restaurant photography cost in NYC?
It depends on the number of dishes, whether we also shoot the room and the team, and where the photographs will run, and I price it by the full or half shoot day.
How long does it take to shoot a full menu?
I count shoot days from the number of dishes and how complex the plating is, and I give you that number on the first call, before any money changes hands.
Can you photograph the dining room and the staff on the same day?
Portraits of the chef and the team fit between the dishes, and the room is scheduled for the hour it looks best.
Can you update our Google Maps and delivery app photos?
Those frames are shot as their own sets, cropped for each platform, and by agreement we can upload them to your profiles for you.
Do you shoot video for Instagram and TikTok?
Vertical clips of the kitchen, the bar and the plates are filmed alongside the stills, between dishes.
Which areas do you cover?
Manhattan, Brooklyn, Queens, Jersey City and Hoboken, and further away for larger projects. The lighting, backgrounds and props come with me.
or message me directly