Most restaurants build a menu from four contractors: a photographer, a designer, a printer and someone for the online version. We do all of it as one team, starting from which dishes earn the most and finishing with a printed menu and an online menu that takes orders.
We go through your sales and sort the dishes by margin and popularity, so the layout pushes the plates that make you money.
Sections, order, names and short descriptions written so a guest decides faster and the server answers fewer questions.
The dishes chosen in the analysis are shot in your dining room, shot exactly as served and approved on set.
Our designer lays out the menu, prepares it for your printer and checks the proof before the run.
A web menu where guests order directly, connected to your point-of-sale system so orders land where your team already works.
New dishes are shot and dropped into the same layout, so the menu keeps one style season after season.
Collaborating with Alex Slyadnev for our restaurant menu photography at Top Cafe has been an outstanding experience over the past three years. The stunning photos he captured transformed our menu, making each dish look irresistible. Thanks to Alex’s expertise and attention to detail, our sales have noticeably increased. We updated our menu every six months, and each time, the feedback from our customers was overwhelmingly positive, with many complimenting the new design. Managing a network of restaurants across several cities, it was crucial to maintain a consistent and appealing visual brand. Alex’s work has not only enhanced our visual branding but also driven customer engagement and satisfaction. I highly recommend his services to any restaurant looking to make a significant impact
When one team plans the photographs, the layout, the print and the online menu together, the pieces fit. The photographs are shot in the proportions the layout needs, the plate the chef is proud of stays whole, and the online menu goes live with this season's prices.
With one team the decisions are made once. The analysis decides which dishes get photographed, the photographs are framed for the layout they will sit in, and the online menu is built from the same files and the same text as the printed one.
Every menu has dishes that sell a lot and earn little, and dishes that earn well and are rarely ordered. Once we know which is which, the layout gives the best place on the page and the photograph to the dishes with the best margin, and the descriptions do the rest.
Many fine dining rooms keep photographs off the menu entirely. In that case we design a typographic menu, and the photographs go to the website, Google and press, where a guest decides whether to book.
The online version is a page on your own domain where guests browse the menu and order. It connects to your point-of-sale system, so the kitchen receives the order the same way it receives one from a table.
Send the menu you have today, even as a phone photo. I'll reply with a plan and a written estimate within 24 hours.